Rather famously, in late 2013 Facebook attempted to buy Snapchat for $3 billion, but was turned down. Couldn’t afford another Snapchat Situation Many analysts questioned the rationale behind this acquisition, but due to the network effects that WhatsApp brings to Facebook, I actually think the acquisition was a steal for the following reasons:ġ. Back in early 2014, Facebook had 945 million mobile users, but was still willing to pay $19 billion for WhatsApp – a mobile messaging service with hundreds of millions of users.
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